Price

We worked on the price with the support of our expert and using different sources, especially Sud de France Development.

We examined first the different margins operated at each distribution level, without taking into account taxes, transports & insurances.

Then, we worked on taxes and Incoterms rules, to be able afterwards to calculate the retail price. Of course, this retail price is an approximation. The wine sector is very competitive and negotiations could be very tough. Thus, we think that our estimation is a good basis to understand the mechanism of price.

Then, we tried to compare this retail price with wines prices in different fine-dining restaurants in Helsinki. We displayed you here 3 examples showing that our retail price could be quite attractive and will certainly be appreciated product by ”Wine for pleasure” customers.

1- Margins