+ General Presentation

OUR FIRM

—We have chosen one French vineyard to be our case company on this project. The vineyard for privacy concerns will be named “Château Baron de la Voile” in our study.

The vineyard exists since 1902 and the main production of the vineyard is Beaujolais Villages wine. The different wines can be found either in restaurants and bars as in cellars of wine merchants. These wines are recognized for their quality as they win each year international oenology awards and as they are served in the best French restaurants which have been granted Michelin awards.

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OUR PRODUCT

—We have chosen to focus on the wine AOC Beaujolais-Villages as it is the main production of the vineyard.

AOC Beaujolais-Villages is a red wine.

—Grape variety :  Gamay

—Conservation : 2 or 3 years

—Consumption : It has flavors of red fruits. It tastes well with meat or it can also be savored for itself between friends.

—Production : 50 000 bottles every year

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INTERNATIONAL EXPERIENCE

The vineyard “Château Baron de la voile” already has some international experience.

Indeed, 60% of its wine production is aimed to be exported.

—Its products are already sold in more than 23 countries, as different as France, the USA, Denmark, Brazil…

—The quality of the “Château Baron de la voile” wines is also internationally recognized as the wines have several good reviews in foreign magazines such as Vinum (Switzerland) or the wine section of The Times (UK).

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OUR TARGET MARKET

We have decided to go to the Finnish market to continue the globalization of the vineyard.